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Transforming City Wide Facility Solutions’ Franchise & Fran Dev Websites

City Wide Case study
City Wide Case study

Introduction

City Wide Facility Solutions, a leader in the building maintenance industry, needed a major overhaul of their website CMS. Their website looked good, but had been built on a retrofitted WordPress template intended for a different industry, making it inflexible and ill-suited for their needs. To empower their nationwide franchisees and attract potential franchise owners, we partnered with City Wide to rebuild both their Corporate Website and Franchise Development Site from the ground up, the right way.

The Challenge Ahead

City Wide faced several challenges with their previous website:
  • The WordPress template was not designed for their industry, making updates and customizations cumbersome.
  • The platform lacked scalability to support their growing network of 100+ franchise microsites.
  • Some franchise locations had custom content that risked being lost during the transition.
  • Their office locator tool was not user-friendly.
before and after of the city wide facility solutions website rebuild project

Our Tailored Approach

We approached the project with a dual focus: enhancing functionality while maintaining a familiar design to ensure continuity. Here’s what we delivered:
  1. Corporate Website Rebuild
    • Transitioned from a rigid WordPress template to a sleek, custom-coded one.
    • Created a robust hub for 100+ microsites, enabling franchisees to manage their online presence efficiently.
    • Migrated custom content for specific locations to ensure no data was lost.
  2. Franchise Development Site Replatform
    • Re-coded the site for optimal performance and scalability.
    • Retained the existing design while laying a foundation for future enhancements.
  3. Office Locator Upgrade
    • Implemented our award-winning office locator tool, offering users a seamless way to find City Wide locations.
  4. Post-Launch Support
    • City Wide is continuing our partnership with a post-launch retainer, allowing ongoing refinements to design and functionality as their needs evolve.
City Wide Office locator

The Results?

  • A cleaner, more efficient website platform optimized for speed and performance.
  • Enhanced scalability to support City Wide’s nationwide franchise network.
  • Franchisees now have a user-friendly platform to manage their microsites effectively.
  • A robust foundation for future growth, with ongoing improvements underway through the retainer.

Curious to see the transformation?

City Wide Facility Solutions now has the digital tools they need to support their franchise network and attract new franchisees. With a sleek and scalable platform in place, they are well-positioned to continue growing their business while refining their online presence.

Explore the New Websites:

 

“Bright Pink Agency far exceeded our expectations! From seamless website migration to high-quality results, working with Bright Pink was nothing short of enjoyable. Their team communicated clearly, met every deadline, and even stepped in as a de facto IT team when we needed extra support. Truly a valuable partner, helping us achieve our business goals. Highly recommend Bright Pink Agency for any website or SEO project!”
Kasey Skala, City Wide Facility Solutions
Director of Strategic Marketing
Collage of City Wide Corporate website details

Transform Your Franchise Website with Bright Pink Agency

Bright Pink Agency transformed City Wide Facility Solutions’ website into a robust, scalable platform tailored for franchise success. With a re-coded WordPress infrastructure, enhanced functionality, and a user-friendly experience, this rebuild empowers franchisees and attracts potential leads. Want to revamp your own franchise system’s website? Learn more about the Bright Pink Franchise Web Design process today.

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