Develop a Franchise Marketing Strategy to Drive Growth and Empower Your Network

Gain clarity and a customized plan of action to support your brand and franchise owners in achieving success.

Schedule a discovery call to explore how we can help your franchise thrive.

A Franchise Marketing Strategy to Support Your Brand and Your Locations (Not Just for Selling Franchises)

It’s no secret that a great franchise marketing strategy has a direct effect on attracting new franchisees. But while there’s a lot of support for the “how to sell franchises” type of franchise marketing, there’s very little information on how to successfully market a franchise network, for the benefit of the brand as a whole and of each franchise location individually.

The reality is all those “how to’s” and other canned solutions you’ve come across in your searches hardly ever apply to your unique situation.

Why Should You Have a Franchise Marketing Strategy?

While you may already have a plan for each aspect of marketing you’re currently running (SEO, content marketing, PR, etc.) there are many benefits to having an overarching plan that includes “everything marketing”:
Get the 30,000 foot-view on what you’re currently doing;
Take a fresh look (from an outsider’s perspective) at each of the tactics you’re currently running; is everything still relevant? (A LOT has changed in 2020);
Is there something you’re NOT currently doing, but you should?
Get all your different vendors, internal marketing team, and other stakeholders on the same page;
Chart the path ahead for achieving your marketing goals.

Where You Are Today, Where You’re Going

Whether you’re just getting started in franchising, or you’re established and growing, you’re probably already doing a lot marketing-wise. From brand manuals, to social media, and to support materials for your franchisees, the more you do – the more complex your work has gotten, and the harder it has become to see the complete picture and all the effects of your actions.

And that’s exactly why you need a franchise marketing strategy. We believe this is the best way to know where you’re standing and chart where you’re going.

Should You Write Your Own Franchise Marketing Strategy?

You could, but the trouble is that you’re too close to the topic to see the bigger picture. It’s hard to get perspective when you’re swimming in the same pond. The better way is to write it with an experienced franchise marketing consultant, that can bring a fresh set of eyes (or several, in the case of an agency like ours) long with their expertise and experience.

Testimonials

Keegan Trudgen

Owner of 7 puroclean franchises

"Madalina and the entire team over at Bright Pink have been great to work with. They have been an excellent business partner in developing and executing our digital marketing strategy. In addition to keeping us on track with our websites for all of our locations, and social media, they have been a critical component for our success in digital marketing. I would highly recommend them if you are looking for a digital marketing partner and consultant."

Rick Gutridge

Puroclean in Columbus, OH

"Bright Pink Agency has been a great asset to my business. They have been helpful in getting me more exposure and traffic with their posts to Google My Business and my Facebook page. We also use their tool to help us solicit more reviews online as well. They do work for me that I don’t have time or staff to manage. I highly recommend their services."

Melissa Wittig

Puroclean Northwest

"Madalina, Hope, and the rest of the Bright Pink team have been a great help to us! Our business is growing rapidly and one of our most exciting new lead sources has been the Chat feature they added to our website. They worked with us to customize our script for the Chat person to use when speaking with our potential customers, and we have landed multiple jobs via live chat already – including a $30k fire restoration job!!!"

Award-Winning Marketing

We’re proud of the work we do. Others think we’re pretty great too!

Need Help Outlining Your Franchise Marketing Strategy?

Schedule an introductory call to discover how we can help build a franchise marketing strategy tailored to your brand's success.

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FAQs

What is BrightStart, and how does it benefit my franchise?

BrightStart is Bright Pink Agency’s strategic planning package designed to help franchisors build a smarter, stronger foundation before launching a website rebuild or new marketing initiative. It includes SEO audits, content reviews, franchisee insights (optional), and a clear roadmap tailored to your franchise’s growth goals.

This service is ideal for brands who feel stuck with outdated platforms, disjointed messaging, or internal misalignment - and want to move forward with clarity and confidence.

How do you create a franchise marketing strategy that works at both the corporate and franchisee levels?

Our strategy is built to serve dual purposes: driving national brand awareness while supporting local lead generation. For corporate marketing, we focus on brand positioning, digital infrastructure (like WordPress Multisite), and system-wide SEO strategy.

For franchisees, we provide tools, templates, and localized content strategies that empower each location to market effectively - without veering off-brand. The result? Consistent messaging that resonates locally and performs nationally.

We’re already marketing - why would we need a new strategy?

Even well-established franchises can hit a plateau. If you’re noticing inconsistent results, slow lead flow, or franchisees going rogue with their own marketing, it may be time to revisit your strategy. Our strategic approach helps identify what’s working, where gaps exist, and how to unify your efforts under a system that’s scalable and aligned. Whether you’re gearing up for expansion or cleaning up existing inconsistencies, a refreshed strategy can unlock growth.

What makes Bright Pink Agency different from other franchise marketing firms?

We speak franchising - fluently. Our team doesn’t just do marketing - we live and breathe the franchise business model. From franchise development websites to multi-location SEO, we understand the unique needs of franchisors and Franchise Owners.

Plus, we’re a long-term partner - not a one-and-done vendor. We collaborate with your Home Office, provide tested systems for franchisee support, and help you implement solutions that scale with your network.

How can I tell if my franchise marketing strategy is underperforming?

Common signs include:

Franchisees creating inconsistent or off-brand content

Declining lead volume despite marketing spend

Limited visibility in local search results

Difficulty managing multiple platforms or vendors

A dated website that can’t support current needs

If any of these sound familiar, we can help you assess the root cause and recommend a strategy that aligns with your franchise system’s goals and challenges.

How does franchise marketing strategy support brand consistency across locations?

A strong franchise marketing strategy creates the guardrails and guidance that help maintain a cohesive brand identity - even across dozens or hundreds of locations. We develop systems that balance national branding with local customization, ensuring that Franchise Owners have the tools they need to market effectively without going off-brand.

This includes brand voice guidelines, approved content libraries, SEO strategies tailored to local search, and centralized platforms (like WordPress Multisite) that support structured flexibility. The result? A franchise system that looks and sounds unified - no matter the market.

Can you help us align marketing strategy with franchise development goals?

Absolutely. Franchise marketing strategy isn’t just about promoting services - it should also help grow your system. We work with franchise brands to ensure your marketing not only supports existing Franchise Owners but also strengthens your franchise development funnel.

From aligning your messaging across your consumer and franchisee websites, to improving your visibility in searches by prospective franchise candidates, our approach integrates marketing strategy with your growth goals - so every dollar you spend pulls in the right direction.

About Us

Bright Pink Agency is an award-winning, full-service marketing company. Working primarily with franchisors, franchisees, and nonprofits, we’re on a mission to help businesses clarify their message and tell their story across all traditional and digital media.

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