Marketing

Gone are the days when Facebook showed the posts on your business page to a generous number of people based on their interests. The social media giant has been chipping away at organic reach dramatically in the past few years. Therefore, it’s tough to reach your target audience without spending your hard-earned money. That’s why businesses are choosing to pay for boosts and other types of ads to market their business on Facebook. Before you boost a post, though, there are a few things to keep in mind. Follow these Facebook boosted post tips to maximize their potential. Set a… Continue reading Boosting Facebook Posts: Best Practices in 2019

It was an exciting project. One of our favorite ever, I might say. Everything about it fit perfectly into the template of our perfect client: a small tech startup with a great idea, with a huge market for their offering and several significant success stories to validate them. “A match made in heaven,” I said to myself and enthusiastically prepared to be part of the huge success this company was destined for.

When he was 12, Alex signed up for a BMX race with the worst bike there ever was. And he won. However, this is not a story about perseverance, about how when you fall you can get back up and still win the race. Sure, perseverance matters. But do you know what else matters? Having the right tools to succeed!

Over the past 10 years we implemented various marketing tactics for our clients. Some were successful, other stalled. Then we realized that the thriving businesses all did something the other guys didn’t: they had a marketing plan. Here’s how to make one for your business.