The holidays are around the corner, which means that most eCommerce businesses should expect a big wave of sales and revenue gains.
When it comes to developing blogs, it’s one extreme or another: they can be simple or a nightmare. Blogs are more than just writing an article. There are topics, platforms, audiences, and categories to consider. Use these five key points to ensure you have a blog worth bragging about, with the added benefits of better search result placement and purposeful, streamlined content. Maximize your post to reach your audience! 1. Select a Topic Your blog can certainly be about anything you desire. If you want someone else to read it, however, you’ll have to make sure your topic can pique… Continue reading So You Think You Can Blog?
Although there’s no easy answer, the old adage is true: You have to spend money to make money. No matter the size of your company, marketing is essential to your success and growth. Of course, some companies get started through word of mouth, but they may stall after a while, after the initial excitement dies down. Yet, even some companies that invest in their marketing fail because they’re not properly budgeting for the right marketing activity. They may not allocate enough money or, worse, spend it unwisely. But how do you know how much money you should invest in marketing?… Continue reading How Much Should I Invest in Marketing?