New Franchisee Training (NFT): Your Digital Jumpstart

Your PuroClean Franchise is Open – But Can Customers Find You?

You’ve done the hard part – getting your franchise up and running. Now, it’s time to make sure local customers can actually find you online when they need restoration services.

That’s where we come in. Bright Pink Agency specializes in local marketing for PuroClean Franchise Owners, helping you show up, stand out, and turn website visitors into real customers. Let’s make sure your local market knows exactly who to call when disaster strikes.

Are Local Customers Finding You When They Need Help?

It’s 2 AM, and a homeowner wakes up to the sound of water rushing through their house. They grab their phone and search “water damage restoration near me.” Does your business show up – or does your competitor get the call?

If your website isn’t optimized for local searches, you’re missing out on the jobs that matter most.

Here’s the Problem:

If your website isn’t localized, you’re invisible in local searches.
If your Google Business Profile isn’t optimized, customers are calling someone else.
If you’re not engaging online, your competitors are winning the jobs.

Now Ask Yourself:

Is your website actually bringing in leads and calls—or is it just sitting there?
Can customers quickly see that you’re the right choice—or are they clicking on a competitor?

Your franchise may be open for business, but if your local marketing isn’t in place, you’re invisible when customers need you most.

The Proof Is in the Numbers

According to a 2021 study by PuroClean, franchises that engaged in local marketing grew by 37% YOY ($308,000), while those who didn’t only grew by 11% YOY ($59,000).

With Local Marketing

37%

Growth.

Without Local Marketing

11%

Growth.

So, what’s the difference? The right local digital marketing strategy.

Website Localization: Because Local Customers Need to Find You First

Your corporate website is a great foundation, but it’s not enough to dominate your local market. When a customer needs emergency restoration, they aren’t looking for PuroClean as a brand – they’re looking for a local expert they can trust. If your site isn’t customized for your service area, they might never find you.

Here’s what we do:

Geo-Targeted Content that actually speaks your community’s language.
Optimized Service Pages that scream, “We’re local and we’ve got you covered!”
Localized Pages Using Optimized Keywords so you show up when people search your city.
Website Analytics so you can track your growth and see the magic in action.

Google Business Profile (GBP) Optimization: Get Found Fast

Your website is important, but when customers search for emergency restoration, the first thing they see is Google Maps. If your Google Business Profile isn’t optimized, you’re missing out on high-intent leads – people ready to call right now.

Here’s what we do:

Website Maintenance: We’ve Got Your Back

Your website shouldn’t be a set-it-and-forget-it project. We’ll keep things fresh, updated, and optimized while you focus on running your franchise.

What you’ll get:

Managed Live Chat: Because Emergency Calls Can’t Wait

A flooded basement. A house fire. Mold spreading fast. When customers need help, they need it now. If they land on your website and don’t get a response, they’re gone.

Special Offer for New Franchisees:

Learn more about Managed Live Chat →

Pricing

Services

Details

Price

New Franchisee Training Offer (NFT)

Website localization + Google Business Profile optimization.

$500/month for 4 months

Managed Live Chat (Add-On)

One-time setup Fee

$150 (discounted)

Managed Live Chat (Add-On)

Per Qualified Lead

$20 (only pay for qualified leads)

Why Ongoing Local SEO Matters:

A common mistake new franchisees make? Thinking a website is a one-and-done deal.

Google favors fresh content - Websites that regularly update their pages and add new content rank higher.
More content = more visibility - Adding service-specific pages and local blog content keeps your franchise ahead of the competition.
SEO is an ongoing process - If your competitors are optimizing and you’re not, they will outrank you.

Testimonials

Words of Praise

Christian C.

"The Bright Pink website's online chat feature is a game-changer for engaging potential visitors. It's intuitive and responsive, allowing real-time interactions that foster immediate connections with users. By offering personalized assistance, the chat has proven to boost engagement and drive conversions, making it a valuable tool for turning casual visitors into loyal customers. A must-have for any business looking to optimize its customer interactions!"

Keegan T.

"The entire team over at Bright Pink have been great to work with. They have been a excellent business partner in developing and executing our digital marketing strategy. In addition to keeping us on track with our websites for all of our locations, and social media, they have been a critical component for our success in digital marketing. I would highly recommend them if you are looking for a digital marketing partner and consultant."

John M.

"Matt Cancino and his team at Bright Pink do an excellent job managing our SEO. They are always on top of keeping our online visibility high. As a small business owner, I find significant value in their service. They are frequently reaching out to me to ensure our needs are met."

Carrie H.

"Bright Pink has been wonderful to work with, especially our team of Samantha and Matt. They have truly helped us design a social media/SEO/marketing program that compliments our company, along with the other marketing means we are using locally. Our company keeps trending upward which is always the goal. Great people to work with!"

Chris T.

"Bright Pink have been wonderful to work with. They take a proactive approach in managing our website, reviews, posts and blogs. As an owner, I don't have the time to do all that needs to be done on this front. This is where Bright Pink has the skills, insight and diligence to get everything done that we need to stay in front of our competition."

Nick C.

"l love Bright Pink's chat service. It equips a small business with big business appeal. They are also very responsive to questions and updates. I've had a great experience with Bright Pink Agency!"

Cheryl S.

"Bright Pink has been very responsive and attentive to our needs for Live Chat service. Highly recommend."

You’re Not in This Alone - We’ve Got You.

Starting a franchise is overwhelming – but marketing your business doesn’t have to be. You’ve got the skills, the reputation, and the drive. Now, let’s make sure your local customers actually find you when they need you most.

More visibility. More calls. More jobs. Schedule a call and let’s get started.