People who do what they’ve always done get what they’ve always got. And, hey, that’s perfectly fine if you like where you are and want to stay there… But what if you want to move forward?
We marketers love to try to predict what’s going to happen next in marketing. But because marketing is such a broad topic, it’s hard to predict what trend is going to truly take off.
We will say with confidence, though, that the trends below will continue to help businesses stay in the lead and grow. Read on to check out our picks for the main marketing trends of 2020. Expect these marketing tactics to dominate the upcoming year.
1. Artificial Intelligence
In case you didn’t notice, artificial intelligence is already a big commercial opportunity for companies. In marketing, AI can analyze consumer behavior and search patterns, helping businesses understand how customers find their products and services.
Today, we see AI implemented in communication, product recommendations, content creation, and more. Ultimately, AI will automate and improve many marketing and industry services. (Hopefully, AI androids won’t turn against humanity anytime soon!)
An obvious use of AI is in the form of the voice-based digital assistants from Amazon Alexa or Google Home. Another area where AI shines is chatbots. More on these topics below.
2. Voice Search
Voice search has been around for years, but its usage increased dramatically in 2019. What’s more, according to research, over 50% of the searches in 2020 will be from voice search. Also, 55% of all American homes will own a smart speaker by 2022. And, incredibly, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today.
More and more businesses are capitalizing on the increasing popularity of voice search via smart speakers. These companies produce audio content to gain brand awareness and you should, too! There’s great potential in using smart speakers as a channel for driving sales. A popular voice commerce tool right now is Jetson.
One of the marketing trends in 2020 is that businesses will have to leverage more communication channels, not just email. Chatbots will take off drastically. Surveys show that chatbots will drive 85% of customer services by 2020. Popular solutions include ManyChat and MobileMonkey, which integrate with Facebook Messenger, Instagram, and WhatsApp.
These AI-powered helpers give answers to your clients/prospects promptly, accurately recall your entire buying history, and never lose patience. They automate repetitive tasks, meaning that you can focus on more important work. It’s estimated that, by 2022, chatbots will help businesses save over $8 billion per year.
The popularity of video has no end. From a marketing standpoint, video is by far the most popular way customers want to learn about new products. But video is not only synonymous with YouTube. Platforms like Facebook, Instagram, and LinkedIn are also amazing ways to share your videos.
With this type of media, you’ll also be able to potentially create other forms of media. For example, get it transcribed and publish the transcription on your blog. Or, turn the audio into a podcast episode.
There are also many ways to create video, such as live videos, 1:1 videos (personalized video messages for clients), videos for SEO, and 360-degree video content.
5. Content Marketing Still Dominates SEO
Compared with paid ads, content marketing brings more conversions and benefits in the long term. A large part of that is due to the increased use of ad blockers. But also, having great content on your website/blog, YouTube channel, or social media pages is still a more natural way to appeal to clients. It’s through your high-quality content that you attract attention.
The key to successful content marketing is to be patient. You may not see results right away, but if your content is diverse, well-researched, and regularly updated, Google will reward you with better search result positions and more visibility from your target customers.
There are many more fresh ways to market your brand but that’s our Top 5 ‘short list’.