Marketing Tips

The February Pinkletter – Best Marketing and Business Tips of February 2019

This has been the shortest month of the year, but that doesn’t mean we’re short on tips! If you’re (hopefully) someone interested in small business growth, you’ll love these educational/inspirational goodies. Check out our handpicked business and marketing tips for February 2019.

1. All the Free PR Secrets You Need to Know to Scale Your Business

Unlike ads, which stop when the paid campaign ends, PR keeps on giving. This can be in the form of referring traffic, inbound authority links, branding, and more. Learn more about how PR can boost your business from the Search Engine Journal.

2. STAR Interview Method: The Ultimate Guide.

An interview is an opportunity to dig deeper into an interviewee’s potential, and the STAR interview method is your shovel. Check out how the STAR method works in this HubSpot article.

3. 2019 LinkedIn Marketing Tips

Whether you work for a company or yourself, LinkedIn is the place to be for B2B connections, leads and sales. Check out these 10 tips to give you a competitive advantage on LinkedIn in 2019.

4. The 3 Best Copywriting Formulas for Email Marketing

Copywriting formulas provide a starting point to help you organize your message for the most persuasive impact. Here are three tried-and-true copywriting formulas that are optimal for email marketing.

5. 5 Lead Generation Techniques for Small Businesses in 2019

Lead generation is a fancy term that marketers like to use for attracting potential clients. If you want to expand your audience and generate qualified customers for your small business, check out these five effective and affordable techniques.

6. Hiring an Agency or an Individual Freelancer, Which is Best for Your Business?

One key question that many businesses face is deciding whether to hire an agency or freelance talent to take on a task. The “right” choice, in fact, depends on the kind of goals your business has. Learn more in this Readwrite article.

7. Quick Tips to Self-Producing Your Own Video Series

There is no better time than now to fire up that video camera and start connecting with your audience. Watch this Entrepreneur video to learn how to speak to a virtual audience by making videos.

8. How to Advertise on Google and Boost Your Small Business

Google advertising is a great marketing strategy for small businesses. You can show your ad to people who are searching for your type of business at that very moment in your area. Here’s how to best take advantage of Google advertising.

9. Benefits of a Unique 404 Error Page

It’s a good idea to create a unique 404 error page. Putting in a little extra effort into an error page can show users that you care about their experience on your website. Learn more in this business.com article.

10. 6 Networking Etiquette Tips You Need To Know

Despite technology being so advanced today, forging relationships is still done better via in-person meetings or events. Here are basic rules of etiquette that could help you build strong relationships at your next networking event.