Launching Your Marketing Strategy – Biz Academy Workshop

Launching Your Marketing Strategy Workshop

We all know that marketing is important to the success of our business. However, many small businesses find it difficult to come up with an effective strategy. A 2019 study that surveyed 350 small businesses found that 50% do not have a marketing plan or strategy. In our experience working with small businesses, the number is actually much higher. So when the Coral Springs Chamber of Commerce invited us to co-present a webinar on the topic of “Launching Your Marketing Strategy”, we jumped to the occasion. We saw this as an opportunity to talk about both planning and launching a marketing strategy.


This webinar was organized by the Coral Springs Regional Chamber Business Academy (CSRCBA). In addition, it was made possible with support from the Coral Springs Economic Development Office & FPL. On May 6, 2021, it aired live via Zoom, but a recording is available below. 


The topic of the webinar was “Launching Your Business Strategy: Aim for the Sky, With Your Feet on the Ground.” The presenters were Paula Rubiano, Digital Media Manager and Public Information Officer for the City of Coral Springs, and Madalina Iordache, President & CEO here at Bright Pink Agency. 


During the webinar, the marketing specialists shared their top tips with the attendees, helping them create an ambitious yet achievable plan to help their business grow.

Watch the Webinar Recording


CSRCBA’s “Biz Academy” program is a six months series that features engaging speakers from local corporations. The topics offer educational development opportunities for businesses of all sizes. You can view the current schedule and watch past recordings on the CSRCBA website


We were happy to learn that this Marketing Strategy session had the highest number of live attendees. In conclusion, the webinar was a success and we hope you learned something useful. 


Do you want to learn more about how to create an effective marketing strategy for your business? Contact us today! We’ll be happy to help get the ball rolling for you by answering any questions or concerns that may come up along the way. And if all of this sounds overwhelming and intimidating? Let’s talk. Our team is ready and waiting to partner with you. No matter what stage your company is in, we can help steer it towards growth through marketing strategies designed just for businesses like yours.