Many business owners are misinformed when it comes to web design. Consequently, their website’s performance can be worsened in terms of search engine rankings, conversion rate, cross-device compatibility, etc. To help you know how to optimally maintain your website, here are seven common web design myths and the truth behind them:
Myth 1: Once launched, websites don’t need to change.
Truth: Web design is a continuous process. To keep up with the ever-evolving web technologies and trends, you need to update and expand your site regularly. As soon as your website is finished, you should monitor what works and what doesn’t meet expectations. This allows your design team to make the right changes. For the best results, be sure to revamp your site every two or three years.
Myth 2: I have to like my website.
Truth: Your website is not made for you, but for your audience. This means that your site is based on the preferences of your target group. Ask yourself these questions – What is the age range of my audience? What should I use to turn my target audience into clients? What style of speech and visuals resonate better with my audience? Know your audience and make sure your website appeals to them, not to you.
Myth 3: Visuals are more important than functionality.
Truth: The looks of your website is only one part of your website’s success. Another important element is user experience, which refers to how well a person can interact with your site. Web design is tightly knit with user experience because it helps solve user experience challenges. Furthermore, web design can elevate the quality of your site, but your content is still the most important for improving conversions. Your content should be SEO-centric.
Myth 4: More features equals better design.
Truth: This is one of the most common web design myths and it’s untrue. Cramming too many features into your website can be confusing and detrimental to user experience. It’s paradoxical, but the less a website does, the more value and impact it has on users. This is because simpler websites can sell your main message more efficiently. In addition, an intuitive and clean site offers a more memorable experience. Don’t forget to also provide large and clear calls-to-action on your site.
Myth 5: Low-budget web design is good, too.
Truth: You can’t expect to get a great website with a small budget. Web design is not just visuals, it also incorporates user experience, SEO, web development, and more. If you’re serious about your business, you need to take into account all these features for your website. Your investment will be worth it if you update your website’s functionality and content regularly. Note that using a website template is a poor choice because you have little customization or control, and you won’t stand out.
Myth 6: Most of my visitors are using a desktop computer, so I don’t need a responsive website.
Truth: Mobile devices have long surpassed desktop computers in terms of Internet usage. And, as mobile usage continues to increase, more and more users will visit your site from a mobile device. Even if 80% of your users come from desktop, you may be losing 20% of your potential clients because your site isn’t mobile-friendly.
Myth 7: White space is useless.
Truth: White space is any section of a webpage that is unused. Whites pace is essential in web design as it makes webpages look less crowded. In addition, it helps readers quickly find what they are interested in reading. White space is particularly useful to make your calls-to-action stand out from the other content on a webpage.
These web design myths and truths can hopefully get you on the right track to help your business grow. We can’t stop the flow of web design myths that people are propagating, but we can all get better informed on the matter. When you’re not sure about any web design issue, always consult your web design agency.
When it comes to web design, many people are also confused about what separates web design from graphic design. Learn the differences between web design and graphic design. Need tips for collaborating with your web design agency? Check out 10 questions you should ask your web designer.
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